Monday, July 11, 2005

[find] A story on caffeine

Great story in the National Geographic about Caffeine, and the fun history of Red Bull.

Things I didn't know:
- Red Bull was created by an Austrian who was a toothpaste salesman in late 1980s.
- Red Bull's success came from the brilliant marketing strategy "You don't drink Red Bull. You use it"
- Red Bull came to US in 1997 and now sells 2 billion cans a year.
- Diet Coke has way more caffeine (46.5 mg) than regular Coke (34.5 mg), says the CSPI
- Tired: Caffeinated water. Wired: Caffeinated panty hose.
- Red Bull + tequila = Bullgarita